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A hands-on creative vision master, Elizabeth Neumaier transforms loosely defined marketing ideas into working realities. Drawing from a rich history in front-end project planning, creative leadership and experience design, she quickly refines B2B/B2C exchanges into inspirational engagements that meld ongoing campaigns with new media and current events. This diversified background includes optimizing audience-centric brand experiences for both established and evolving enterprises such as Sears, Wrigley, IBM, JRICH and Highland Solutions.
NEW BUSINESS & CLIENT ENGAGEMENT
· Pilot Programs: Matures marketing verticals and co-branding opportunities providing a "credible" proof of concept and forecasting ROI before full rollout.
· Decision Frameworks: Tunes into business challenges using "crowd-sourcing" surveys while interviewing business owners to consolidate thinking and confirm project scope.
· Cross-functional Leadership: Sustains a centralized vision on multiple fronts while managing details with stakeholders to ensure the highest-quality marketing deliverable.
PROJECT PLANNING & RESOURCES
· Creative Strategy: Taps into tactics ranging from advertising, technology and broadcast when integrating new marketing requirements into the project mix with other leads and managers.
· Talent Development: Rallies multi-disciplined teams of creatives, vendors and experts while cultivating thought leadership, minimizing waste and improving efficiency by 65-70%.
· Solution Architecture: Bridges gaps between advancing IT trends and traditional strategies to maximize marketing impact within a set budget and production schedule.
TRADITIONAL, INTERACTIVE & NEW MEDIA
· Brand Continuity: From conception through execution, directs creative standards of integrated, multi-channel campaigns for both traditional and new media.
· Experience Design: Streamlines messaging, PPC and personalizes user sessions resulting in a 40%+ increase in conversions to a product or related service.
· Innovation Adoption: Audits current creative and refines underutilized marketing assets for social touch points, organic SEO and community-building engagements online and in the real world.
· Highland Solutions 2009–11: Managed portals, messaging and campaigns for SugarCRM partnerships and marketing. Establishing interface standards/IA and user requirements for new e-commerce offering.
· JRICH Commercial Real Estate 2010-11: Implemented a site-design and -management system to be SEO compliant and integrate content with evolving social/mobile touch points.
· The Merchandise Center 2010–11: Performed surveys and interviews to plan the re-branding and focus the final execution of all related marketing to promote new location and facility to buyers.
· Torque and EON Clinic 2010: Pre-planned social-media attractions to establish community-building brand experiences to educate patients and celebrate “close family” relationships.
· Balani Clothiers 2008–11: Established a site structure based on proven practices straight from Balani’s showroom floor. New treatments for the site, newsletter and content soon followed with the integration of social media and SEO.
· OnSite Network 2007–08: Defined and established standards/mobile integration for new out-of-home OSN displays while envisioning and executing “go to market” elements such as web sites, advertising and media kits.
· DraftFBC and Quest 2007: Organized co-branded microsites to "test drive" social and mobile attractions that could entertain Seattle Seahawks fans while endorsing Quest products.
· Bankers Life & Casualty Extranet 2005–06: Conducted UE studies and planning to expand sales portal from a reporting application to a true communication tool with field sales agents.
· Kralovec, Jambois & Schwartz 2004: Clarified law firm’s identity and developed marketing to support KJS brand position with clients and colleagues.
· PayEase 2003: Planned, managed and executed start-up marketing to gain client confidence and investor capital.
· ABN AMRO 2000: Established standards for LaSalle, EAB and Standard Federal online banking sessions, facilitating the entities’ eventual absorption into ABN AMRO.