elizabeth neumaier
  • Chicago, IL
  • United States
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Profile Information

Company/School/Organization
White Gazelle
Design Discipline
Creative Leadership |   Project Management  |  Experience Design
Personal or company website
http://whitegazelle.com

Creative Vision Master seeking innovative enterprises to break new ground in audience-centric engagements that bridge brand gaps between people, technology and effective marketing strategies.

BACKSTORY

A hands-on creative vision master, Elizabeth Neumaier  transforms loosely defined marketing ideas into working realities. Drawing from a rich history in front-end project planning, creative leadership and experience design, she quickly refines B2B/B2C exchanges into inspirational engagements that meld ongoing campaigns with new media and current events. This diversified background includes optimizing audience-centric brand experiences for both established and evolving enterprises such as Sears, Wrigley, IBM, JRICH and Highland Solutions.

 

 NEW BUSINESS & CLIENT ENGAGEMENT

·  Pilot Programs: Matures marketing verticals and co-branding opportunities providing a "credible" proof of concept and forecasting ROI before full rollout.

·  Decision Frameworks: Tunes into business challenges using "crowd-sourcing" surveys while interviewing business owners to consolidate thinking and confirm project scope.

·  Cross-functional Leadership: Sustains a centralized vision on multiple fronts while managing details with stakeholders to ensure the highest-quality marketing deliverable.

 

PROJECT PLANNING & RESOURCES

·  Creative Strategy: Taps into tactics ranging from advertising, technology and broadcast when integrating new marketing requirements into the project mix with other leads and managers. 

·  Talent Development: Rallies multi-disciplined teams of creatives, vendors and experts while cultivating thought leadership, minimizing waste and improving efficiency by 65-70%.

·  Solution Architecture: Bridges gaps between advancing IT trends and traditional strategies to maximize marketing impact within a set budget and production schedule.

 

TRADITIONAL, INTERACTIVE & NEW MEDIA

·  Brand Continuity: From conception through execution, directs creative standards of integrated, multi-channel campaigns for both traditional and new media.

·  Experience Design: Streamlines messaging, PPC and personalizes user sessions resulting in a 40%+ increase in conversions to a product or related service.

·  Innovation Adoption: Audits current creative and refines underutilized marketing assets for social touch points, organic SEO and community-building engagements online and in the real world.

 

TRACK RECORD

·  Highland Solutions 2009–11: Managed portals, messaging and campaigns for SugarCRM partnerships and marketing. Establishing interface standards/IA and user requirements for new e-commerce offering.

·  JRICH Commercial Real Estate 2010-11: Implemented a site-design and -management system to be SEO compliant and integrate content with evolving social/mobile touch points.

·  The Merchandise Center 2010–11: Performed surveys and interviews to plan the re-branding and focus the final execution of all related marketing to promote new location and facility to buyers.

·  Torque and EON Clinic 2010: Pre-planned social-media attractions to establish community-building brand experiences to educate patients and celebrate “close family” relationships.

·  Balani Clothiers  2008–11: Established a site structure based on proven practices straight from Balani’s showroom floor. New treatments for the site, newsletter and content soon followed with the integration of social media and SEO.

·  OnSite Network 2007–08: Defined and established standards/mobile integration for new out-of-home OSN displays while envisioning and executing “go to market” elements such as web sites, advertising and media kits.

·  DraftFBC and Quest 2007: Organized co-branded microsites to "test drive" social and mobile attractions that could entertain Seattle Seahawks fans while endorsing Quest products.

·  Bankers Life & Casualty Extranet 2005–06: Conducted UE studies and planning to expand sales portal from a reporting application to a true communication tool with field sales agents.

·  Kralovec, Jambois & Schwartz 2004: Clarified law firm’s identity and developed marketing to support KJS brand position with clients and colleagues.

·  PayEase 2003: Planned, managed and executed start-up marketing to gain client confidence and investor capital.

·  ABN AMRO 2000: Established standards for LaSalle, EAB and Standard Federal online banking sessions, facilitating the entities’ eventual absorption into ABN AMRO.

 

 

 

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