The Keys to Effective Service Design

Event Details

The Keys to Effective Service Design

Time: April 14, 2016 from 6pm to 8pm
Location: IIT Institute of Design
Street: 350 N LaSalle Street 4th Floor
City/Town: Chicago, IL 60654
Website or Map:
Event Type: presentation
Organized By: Lon Taylor
Latest Activity: Apr 14, 2016

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Event Description

Services are dynamic, interconnected systems that need to be thoughtfully designed and choreographed to achieve a great user experience. Service components can be tangible design elements--graphic, interaction, product, environments or intangible elements such as roles, organizational structures, and incentives.

Designing for service requires new approaches and tools that help designers understand constraints and manage complexity throughout the design process.

April Starr, adjunct faculty at IIT’s Institute of Design, will present:

• The definition of service design

• Service design tools & methods

• Unique challenges when designing for service

• Similarities and differences to UX and IxD

• Detailed case studies presented by:

   - Radhika Srinivasan (alumnus)
   - Bryan Spence
   - Sipra Bihani
   - Ellie Eberts

About IIT

IIT Institute of Design (ID) is a graduate design school with a history of innovation. We pioneered the development and dissemination of modern design from our founding in 1937 as the New Bauhaus in Chicago. In the 1960s, ID became a center of the first design methods movement and developed tools for structured planning. Our faculty were among the first to apply computers to design. In the early 1990s, ID helped pioneer the human-centered approach to design that has become a standard of design practice. We teach ethnography and other social science research methods as part of the design process. In the early 2000s, ID helped launch the design thinking movement, linking design more closely to business innovation.

Experimentation, rigorous methods, human-centeredness, and strategy support our current focus of preparing individuals and organizations to take on the world’s complex, fast-changing, and unpredictable problems such as competitiveness, digital media and learning, health and wellbeing, social innovation and more.

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