Digital Psychology & Emotional Design Training Week - Chicago (15-19 May 2017)

Event Details

Digital Psychology & Emotional Design Training Week - Chicago (15-19 May 2017)

Time: May 15, 2017 at 9am to May 19, 2017 at 5pm
Location: DePaul University
Street: 1 E Jackson Blvd. 8th floor Chicago IL 60604
City/Town: Chicago
Website or Map:…
Phone: (888) 977-2055
Event Type: workshop
Organized By: Brian Cugelman, PhD (AlterSpark)
Latest Activity: May 15

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Event Description



I’m excited to announce in 2017, I’ll be running a full-week of training on Digital Psychology & Emotional Design at DePaul University.


Here’s our 2017 lineup:


Psychology for Digital Behavior Change [P2] 15-16 May 2017 

In our foundational workshop, you’ll learn the core psychological design principles that drive the world’s most successful websites, mobile apps, and campaigns. You’ll be able to recognize and apply over 40 behavioral science principles, reverse engineer your competitors’ psychological strategies, build psychology-infused wireframes and optimize them. After completing this workshop, you will then qualify to take our advanced workshop A1.




Psychological Architectures of Digital Behavior Change [A1] 17 May 2017 

In this advanced workshop, you’ll learn about psychological architectures – the winning design patterns that drive influential campaigns and technologies. You’ll learn 10 new principles of feedback psychology, and develop skills in applying psychological architectures from popular patterns including gamification, landing pages, habit loops, stages of change, and more.




Emotional Design Psychology  [E2] 18-19 May 2017

Our emotional design workshop covers the latest psychology and neuroscience of user emotions, with a focus on interactive design, UX and digital marketing applications. During this workshop, you'll take a deep-dive into the neuroscience of user cognition, emotion, motivation and behavior. By the end of this workshop, you’ll understand the full spectrum of user emotions, recognize how to avoid triggering unpleasant user experiences, and possess new skills in applying emotional design to websites, apps and campaigns.



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