Time: May 19, 2010 from 6pm to 8pm
Location: ThoughtWorks Studios
Street: 200 E Randolph St 25th Floor
City/Town: Chicago, IL 60601-6501
Website or Map: http://www.thoughtworks.com/
Event Type: talk, discussion
Organized By: Rob Strickler and Frank Gruger, IxDA Local Leaders
Latest Activity: Apr 17, 2013
Better UX through mind control; Brain Chemistry & Experience Design
Recent publications have highlighted past and current research into
the mechanisms and biology behind human behaviour and decision-making.
Some deterministic, some fully autonomous. You would be surprised
which are which. It’s not what you think. You would also be
surprised how biologically ingrained compulsions impact User
Experience and the choices a designer can make in crafting a
compelling and persuasive product.
Brains! Brrraaaains! Zombies eat them but how much more do we know
about this most crucial organ and how it affects our everyday lives. This isn't going to be a discussion about the "left brain" vs. "right brain" but a review of the current and past research on the biology of the human brain and the uncontrollable chemical impulses that drive human behaviour.
Being rational beings, we believe ourselves to be in complete control of not just our faculties (senses, likes/dislikes), but of the manner in which we collect and process sensory input. These conscious affects are merely the tip of the cognitive iceberg. There's quite a bit more going on; some inconsequential, some of utmost importance, and some completely unexpected.
Think you like chocolate ice cream because you like the flavour? Think again.
The event will start off with a overview of some of the current
publications covering this topic:
- How We Decide, by Jonah Lehrer
- Power Increases Hypocrisy: Moralizing in Reasoning, Immorality in Behaviour by Joris Lammers, Diederik A. Stapel (Tilburg University - Netherlands) Adam Galinsky (Northwestern University - Evanston IL)
This research describes a quantitative proof to a number of UX truisms. Science-proof for UX-best-practice.
And if there is extra time, we have bonus content:
- "The power of charisma: perceived charisma inhibits the frontal
executive network of believers in intercessory prayer"
by Uffe Schjoedt, Hans Stødkilde-Jørgensen, Armin W. Geertz, Torben E. Lund and Andreas Roepstorff (Aarhus University, Denmark)
whereby areas of the brain shut off (the parts that control skepticism and vigilance) if you're listening to a particularly charismatic
RSVP is capped at 50 people, please plan accordingly.